What the hell is Pre-Fall? Why am I only hearing of this now? Thankfully my questions were answered by Girl With a Satchel.
Pre-fall is the latest fashion event to be invented by buyers bored of summer sale stock and media-hungry brands eager for greater exposure. What started as literally a sneak peek at the season to come via an early drop for department stores, perhaps with one model posing in the designer’s HQ, has morphed into a full-blown mini season complete with runways and blowing out budgets. What’s next? Apres-couture? Pre-pre-spring? My brain hurts.
Ok, got it. Thanks for making this lame mini season funny.